In her new book, Ecopiety, Sarah McFarland Taylor offers an examination of the intersections of environmental sensibilities, contemporary expressions of piety and devotion, and American popular culture. Drawing from cultural “sightings” such as the marketing of green consumer products, “greenwashed” corporate advertising, environmental mobile device applications, popular erotica, eco-themed reality television, the marketing of eco-funerals, Internet sharing of environmental tattoos, “green” fashion guides, and the media strategies of green hip-hop activism, Ecopiety evidences the important “work” taking place as mediated popular culture plays an integral role in framing contemporary American environmental moral and ethical sensibilities.